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The website brings them in. The systems take it from there.

I build websites that bring local service businesses more customers, and the automations behind them that handle follow-up, booking, and reminders so you get your time back. You have one conversation with me and correct a finished draft. That's the whole job on your end.

A missed call from the site, caught and answered automatically.
Shipped
9+ client websites
Based in
Santa Cruz, California
Background
UC Santa Cruz; ran web projects and operations at GetVirtual
Built for
Real small businesses, real deadlines

Built for businesses where one new customer pays for the website.

If a single job or client is worth real money to you, the math on a better site is simple. That's most local service businesses, and plenty of others.

Where I do most of my work

  • HVAC
  • Plumbing
  • Electrical
  • Roofing
  • Landscaping
  • General contractors
  • Wellness practices
  • Med spas
  • Professional services

Not on the list? If a better website would change your revenue, tell me about your business and I'll say honestly whether I'm the right fit.

Most website projects stall on the owner's homework. I do the homework.

The writing, the photos, the decisions about what goes where. That's the part that drags a three-week project into three months, and it's the part I take off your plate.

The usual way

What a website project asks of you

  • Write all the content yourself.
  • Go looking for photos.
  • Decide what pages exist and what goes on each one.
  • Keep the designer waiting while you do all of that.
  • Watch three weeks turn into three months.

With Tanoak Systems

What working with me asks of you

  • Have one recorded 30-minute conversation about your business.
  • I create the page structure and write the copy.
  • I photograph the business if you don't have images.
  • You correct a finished draft instead of starting from nothing.
  • We launch on the date in the contract.

Start with the website. Add what you need after.

Most clients begin with a website project. Ongoing care and lead systems are there when the business is ready for them, not before. Full pricing

Website projects

from$1,500

For a business that needs a professional site built properly, once.

  • Strategy and page structure
  • Copywriting from our conversation
  • Responsive design and build
  • Lead and contact forms
  • Local SEO fundamentals
  • Booking or quote-request integration
  • Launch support

Larger sites are quoted on scope.

Get a free site review

Ongoing website care

from$149/ month

So the site keeps working after launch, and you have one person to text when something changes.

  • Hosting support and maintenance
  • Content and image edits
  • Updates and technical support
  • Reporting where it's useful
See care plans

Business automation

from$1,000

For when what happens after the lead matters as much as the lead: follow-up, routing, and reminders that run on their own.

  • Missed-call follow-up
  • Lead routing and notifications
  • Quote follow-up sequences
  • Review requests
  • CRM and booking workflows

One workflow from $1,000. Connected lead systems from $2,500.

See automation options

Selected work

Real local businesses. Each case study shows the problem, the decisions, and what was built.

All projects
  • Turning a service menu into a booking journey

    An esthetician taking appointments by text and DM. Rebuilt on Squarespace around self-service booking, with the domain and accounts finally in the owner's hands.

    • Esthetician
    • Squarespace
    • Booking
    Read the case study
  • Making sure no new client inquiry sits unanswered

    A nonprofit agency losing prospects to slow follow-up. Website plus a Zapier intake workflow: instant notification, automatic reply, scheduling link.

    • Nonprofit
    • Zapier
    • Lead routing
    Read the case study
  • Giving a local gym a clear front door

    A gym whose real differentiator, recovery, had nowhere to live. Site built around two questions: what it costs, and what's different here.

    • Gym
    • Memberships
    • Booking
    Read the case study

A good website is only useful if the lead goes somewhere.

The site is one part of the customer's path. For businesses that need it, I also build what happens next.

When someone requests a quote
  1. Submitted from your site, 7:42 PM

  2. The right person is notified in seconds, not the next morning.

  3. Quotes that go quiet get a nudge. It stops the moment they reply.

When you miss a call
  1. You're on a roof. Most people who hit voicemail call the next company.

  2. An automatic text goes out within seconds, so the lead stays with you.

  3. You call back when you're off the ladder, with the details already in hand.

These are optional. A lot of businesses are well served by a good website and a phone that gets answered. If your leads are already slipping through the gaps, though, this is where the next gains usually are, and it's built on the same site.

Five steps. One of them is yours.

You show up for the conversation and the review. I do the rest.

  1. Site review

    I look at your current website and business and send you a short recorded walkthrough of what I'd change. Free, and useful even if you don't hire me.

    Your part: nothing yet

  2. Intake

    One focused, recorded conversation about your business, your customers, your services, and what you want the site to do. This is the only homework.

    Your part: 30 minutes

  3. Build

    I create the page structure, write the copy, design the site, and build it. If you don't have photos, I come and take them.

    Your part: nothing

  4. Review

    You get a finished draft and a walkthrough video. You tell me what's wrong. Correcting something is ten times faster than creating it.

    Your part: a list of corrections

  5. Launch

    Final mobile and technical checks, domain and SSL, Google Business Profile updated, forms tested end to end. Then a short video showing you how to make simple edits yourself.

    Your part: the go-ahead

Questions owners usually ask

How long does a website take?

Most projects are live within two to three weeks of the intake conversation. The date goes in the contract. The main thing that slows a project down is waiting on content, which is why I produce the content.

What do I need to give you?

Thirty minutes of your time, your logo if you have one, and access to your domain. Photos if you have good ones. Everything else I'll create, pull from what already exists about your business, or shoot on site.

Do I own the website?

Yes. The domain is registered in your name, the site lives in an account you control, and the finished work transfers to you on final payment. If we part ways, you keep everything.

What if I already have a site?

Start with the free review. Sometimes the right answer is a few targeted fixes rather than a rebuild, and I'll tell you if that's the case.

Do I need the automation stuff?

Probably not at first. Most businesses are well served by a clear site and a phone that gets answered. Lead systems make sense once you're missing calls or losing quotes to slow follow-up.