Launch
$1,500
starting at
A smaller site, roughly 1–3 core pages. Enough to be found, understood, and contacted.
- Home plus one or two key pages
- Contact or quote form
- Local SEO fundamentals
Services + pricing
Start with what your business actually needs.
Not every business needs the same package. Start with a website, search, scheduling, email, or automation project, and add other systems when they solve a real problem. The prices below are realistic starting points. Final scope is confirmed in writing before any work begins.
Usually the starting point
Website design
For businesses that need a professional website that clearly explains what they do and makes it easy for a customer to take the next step. You have one conversation with me; I handle the structure, copy, design, build, and launch.
Every website project includes
- Strategy and page structure
- Copywriting from our intake conversation
- Responsive design and build
- Contact and quote forms
- Mobile optimization
- Foundational on-page SEO
- Analytics setup
- Launch support and a handoff video
Most popular
Growth
$2,750
starting at
For an established business needing roughly 4–6 pages, a stronger service-page structure, more copywriting, and integrations.
- Individual service pages
- Booking or quote-request integration
- Deeper copywriting and conversion work
Custom
$4,500+
starting at
Larger sites, CMS requirements, migrations, custom functionality, or more complex content.
- Migration with URLs preserved
- CMS, blog, or catalog
- Advanced integrations
Getting found, getting booked, staying in touch.
Three services that make a website earn its keep. Each one stands on its own.
SEO + AIO
SEO helps people find your business through traditional search. AIO improves how clearly your website can be understood and surfaced by AI-powered search and answer engines. Both come down to the same thing: a site that plainly says what you do, where you do it, and why someone should call.
Good fit for
A business whose customers search before they call, whose site isn't showing up for the services it actually offers, or whose Google Business Profile has been left alone for a while.
What may be included
- Site audit
- Keyword research and search-intent mapping
- Title and meta optimization
- Content hierarchy
- Local SEO fundamentals
- Google Search Console setup and review
- Analytics review
- Internal linking
- Schema where appropriate
- Question-based FAQ content recommendations
No ranking guarantees. Search growth compounds over time, and I'll tell you what's realistic for your market before you commit.
SEO + AIO Foundation
$1,250
one-time, starting at
A one-time pass that fixes the technical and content foundations so search engines and answer engines can understand the site.
- Audit, research, and on-page fixes
- Local SEO and Search Console
- Schema and FAQ recommendations
Ongoing Search Growth
$750
per month, starting at
Continued optimization once the foundation is in place. Search growth compounds; it doesn't switch on.
- Search Console monitoring
- Google Business Profile improvements
- Service and location page development
- Reporting
Scheduling systems
So customers can book without calling, and you stop being the calendar. Built most often on Acuity Scheduling, but the tool matters less than the outcome: fewer back-and-forth messages, fewer no-shows, and a booking page that looks like your business.
Good fit for
Wellness practices, studios, salons, consultants, and any service business where appointments are the revenue.
What may be included
- Appointment types and availability
- Calendar sync
- Branded scheduling page
- Intake forms
- Confirmation emails and reminders
- Website integration
- Testing
- Loom handoff
Complex setups start around $1,800. Any Acuity or other third-party subscription is paid separately by you, so the account stays yours.
Booking Setup
$600
starting at
One provider, a clean set of appointment types, reminders, and a booking page embedded on your site.
- Appointment types and availability
- Confirmations and reminders
- Website integration and handoff
Advanced Scheduling
$1,200
starting at
Multiple services or providers, payments or deposits, packages, deeper intake flows, and automated follow-up.
- Multiple calendars or providers
- Payments, deposits, packages
- Integrations and follow-up
Email marketing
A way to stay in front of the customers you already have, without it becoming another weekly chore. Setup gets the system built properly; ongoing management keeps it running.
Good fit for
Businesses with a customer list they've never really used, seasonal offers to announce, or a service customers need again in six months.
What may be included
- Email platform setup
- Branded email template
- Website signup forms
- List organization
- Welcome flow
- Basic automation
- Roughly 3–5 initial emails
- Testing
More intensive programs start around $1,200 per month. I won't promise email revenue; I'll show you open, click, and reply numbers and we'll adjust from there.
Email System Setup
$900
starting at
Platform, template, forms, list structure, a welcome flow, and the first few emails, tested and handed off.
- Platform and template
- Forms and list organization
- Welcome flow and first emails
Ongoing Email Management
$650
per month, starting at
Planning, writing, designing, and sending on a regular cadence, with basic segmentation and reporting.
- Campaign planning and copy
- Design and scheduling
- Segmentation and reporting
Business automation
Removing the repetitive work and making sure follow-up happens. AI is one of the tools I use where it makes sense; it's never the point.
Every automation project starts by mapping how the work happens today. You can't automate a process nobody has written down.
Quick-Win Automation
$1,000
starting at
One clear workflow, built and tested.
- Website lead → CRM → owner notification
- Completed appointment → review request
- Form submission → qualification → routing
- Customer inquiry → internal notification
Lead / Follow-Up System
$2,500
starting at
Several connected workflows around the lead, so nothing falls through between the inquiry and the job.
- Missed-call text-back
- Lead routing
- Quote follow-up
- Customer reminders
- Review requests
Custom Operations System
$5,000+
starting at
Multiple tools and workflows working together across the business.
- CRM, scheduling, email, and SMS connected
- Lead qualification and quote follow-up
- Internal notifications and reporting
- AI-assisted processing where appropriate
After launch
Website care
The site keeps working after launch, and you have one person to text when something needs to change. Scope is set so we both know what a month covers.
Larger changes, new pages, and new integrations are quoted separately, so you're never paying a monthly fee for work that isn't happening.
Website Care
$149
per month, starting at
Keeps the site healthy and current.
- Technical maintenance
- Minor website updates and content changes
- Platform and hosting oversight
- Analytics check-ins
- Support
Care+
$299
per month, starting at
For a business that changes more often and wants the site to keep up.
- Everything in Website Care
- Priority support
- Larger monthly content changes
- Landing-page updates
- Basic search monitoring
- Conversion recommendations
Software costs stay transparent.
Third-party services are billed directly to you, in accounts you own. My fee is for the work.
My fee covers
- Strategy
- Setup and design
- Implementation and integration
- Testing
- Support
Billed to you directly
- Website platform (Framer, Squarespace, Wix, Shopify)
- Scheduling software (Acuity)
- Email platform
- Zapier, n8n hosting, Twilio
- CRM software and API usage
- Domain registration
Every proposal lists the expected third-party costs so there are no surprises. Subscriptions are separate unless the proposal specifically says otherwise.
Build the system your business needs.
Start with one project. Add other services only when they solve a real problem. These are examples of how it tends to fit together, not packages.
Example
Local wellness practice
- Growth website
- Acuity scheduling setup
- Email system setup
- Website care
The site explains the services; booking removes the phone tag; email brings clients back.
Example
Contractor
- Growth website
- Missed-call text-back
- Quote follow-up automation
- Website care
Calls from the roof get a reply; quotes that went quiet get a nudge.
Example
Established service business
- Custom website
- SEO + AIO
- Lead routing and automation
- Ongoing support
More of the right inquiries, and each one lands with the right person.
How pricing gets decided
You'll know the scope, the price, the timeline, and the software costs before anything starts.
- 01
Review
We look at the current website and how work actually flows through the business.
- 02
Scope
I recommend the smallest useful solution. Sometimes that's a few fixes to what you have.
- 03
Proposal
Clear scope, pricing, timeline, and expected third-party costs, in writing, before work begins.
- 04
Build
I implement and test the agreed system, and you review a finished draft.
- 05
Improve
Add ongoing care or additional systems when they'd actually help, not before.
Payment terms and questions
Project work
- 50% deposit before work begins
- 50% before launch or final handoff
- Milestone billing available on larger custom projects
Monthly services
Billed monthly according to the service agreement.
Do I need to buy multiple services?
No. Most clients start with one service and add others later, if at all.
Can I start with just a website?
Yes. That's the most common starting point, and for many businesses it's the only thing they need.
Why are these starting prices?
Projects vary with content, number of pages, integrations, the state of your current systems, and complexity. The starting price is the minimum typical investment; your proposal will have the exact number.
Are software subscriptions included?
Usually no. Third-party software is paid directly by you so the accounts stay in your name. Expected costs are listed in every proposal.
Can you work with my existing website?
Often, yes, depending on the platform and its condition. Some projects are targeted improvements to an existing site rather than a rebuild. The free review is where I tell you which.
Do you guarantee SEO rankings?
No. SEO and AIO improve the technical and content foundations for visibility. Rankings depend on competition and time, and nobody honest guarantees them.